Textual Analysis: Film Logos

The mountain in the logo infers that the films produced by Summit are the “top of the top”. Mountains are, of course, the tallest things on Earth and the image suggests that Summit’s film overpower all over films, for they are “higher” than the rest of them. Also, the “summit” of a mountain is the very top of the mountain; this suggests that the films really do power over every film company in the world: Summit is on top, and they are, and will always be, below them.
The colour ‘blue’ in the logo suggests royalty. This is another way of suggesting that the institution of the most over-powering film company around and is the most controlling. A monarchy traditionally had all power over their country/countries and though that may not be the case anymore, it is still remembered and the royal colour is used in a way that tells other institutions to “back off” because Summit will always be in charge. The colour also represents the earth, for the sea and the sky are typically blue; this helps infer that Summit is “taking over the world” film-wise, for the sea is incredibly vast and overpowering and the sky is, of course, everywhere!
The font used to title the institution is very mature and clear and suggests that all of Summit’s films are well-established and created by mature, responsible professionals who are experts in film making.

The title for Lionsgate is very bold, suggesting that it is a fierce and powerful institution for people think of boldness as something very strong and gallant almost. The title breaks through clouds, suggesting that the institution is “sky-high” and makes all other institutions ineffective, for it is very high up in the world... literally!

            The colours used in the logo’s are always varying shades of greys and whites, suggesting that Lionsgate shows very mysterious and eerie films that are not for the faint hearted. Grey clouds usually suggest bad weather and typically bad weather is associated with the coming of a bad event, whether that be rain, a cancelling of an important event or something much more drastic and dramatic which could become the story to a film (a film created by Lionsgate).

            Of course, in itself, the name of the institution is enough to suggest that it is a very powerful company. Not only is the lion one of the strongest and most feared animals on Earth, but the prospect of having to pass through a gate guarded by a lion would surely terrify most people. Lions are fierce, strong and brave, and to pass through one would be a very nerve-wracking and worrisome experience. The name suggests that, like its animal namesake, the institution is fierce, brave, strong and willing to do its best to protect its livelihood. Everybody knows how protective lions get over the families; imagine how they’d feel if you tried to pass through their gate?!